by Sione Tenifa | Apr 20, 2017 | Blog
Brand is more than a catchy tagline and a memorable logo; it is the identity of your company. Brand helps you emotionally connect with your customers and with your employees. It represents a fundamental level of trust, value, and credibility. In short, it is a promise...
by Sione Tenifa | Apr 14, 2017 | Blog
In an economy where franchising has become increasingly popular, franchisees are eager to find trends that will help their franchise grow steadily and operate smoothly. While not all trends are created equal, these top franchising trends are quickly becoming staples...
by Sione Tenifa | Apr 7, 2017 | Blog
In 1996, the Tampa Bay Buccaneers completed their 14th-straight losing season. Team morale was low, management was dissatisfied, and fans were more disappointed than La La Land at the Oscars. Something changed that season, though, as head coach Tony Dungy implemented...
by Sione Tenifa | Mar 31, 2017 | Blog
A business is its brand reputation. This is especially important in an age of consumer demand for perfection. Every day I read another story about the power of the millennial buyer and how they are more loyal to companies with a #purposebeyondprofit. That is even true...
by Sione Tenifa | Mar 28, 2017 | Blog
The franchise is an effective business model because it provides a consistent customer experience. The trick for many franchises is ensuring that every location—from Bangkok to Berlin—can meet brand standards for quality, appearance, cleanliness, safety, and...
by Sione Tenifa | Mar 15, 2017 | Blog
Successful Franchisors Get It Right, Every Time If you’ve seen The Founder, you’ll recognize this mantra: consistency is key. The American-invented business model, the franchise, is built on the concept of a consistent customer experience. Menu expansion,...
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