If your brand is implementing a sustainability strategy, adding EV charging stations is a smart step to take
Growing numbers of new electric vehicle (EV) models—combined with historically high gas prices—are leading to a surge in EV sales in the U.S. In fact, EV sales are expected to increase 37 percent in 2022 versus 2021. Nationally, EV sales will likely exceed one million in 2024 and two million—more than 10 percent of new vehicle sales—by 2026. And several states, including California, will stop selling gas-powered vehicles by 2035.
The migration to EVs presents a great business opportunity for restaurants. You can attract additional customers, employees, and investors by simply adding charging stations in your parking lots. If your restaurant isn’t yet thinking about your strategy for attracting key audiences with electric charging stations, you should be.
Embrace the EV trend. As more people adopt EVs, consider how consumers’ needs will change. Since EVs have a finite battery life, people will need to periodically charge their cars, so offer charging stations and give them a reason to stay while their cars are charging. Food is the best way to do this, so provide delicious food and a comfortable, clean seating area.