Hospitality brands should rely on tech tools to boost safety, quality, accuracy, transparency, and consistency to build and maintain cultures of excellence.
Many industries (including tech and retail) have been experiencing massive layoffs, and it’s likely that some people leaving these sectors will enter (or re-enter) the hospitality industry.
Amid this influx of new employees, tech is essential for all aspects of your brand’s operations, including training new employees, elevating safety, conducting inspections, boosting transparency, and even retaining staff. Hospitality brands should rely on tech tools to build and maintain cultures of excellence.
To accomplish this:
- Leverage integrated tech solutions. As you onboard new staff, leverage integrated tech solutions to boost safety, quality, accuracy, transparency, consistency, and improve the guest experience – all factors that contribute to brand excellence. Excel spreadsheets, disjointed tech stacks, and antiquated paper systems can’t provide the huge benefits and value that tech can. According to a recent study, 77.6% of hotels expect to increase their tech investment in the next three years. This is great news because tech solutions can help automate tasks, boost efficiencies, and allow employees to spend less time on administrative duties and focus more attention on value-add, customer-centric efforts. Additionally, tech tools allow brands to see more holistic views, track and analyze critical data, and use these insights to make more informed decisions.
- Improve the way you train. Training is one of the most critical things that you can do to elevate your culture of safety, quality, and excellence. However, many organizations rely on antiquated or informal training processes. Training shouldn’t be an afterthought, especially since it’s essential to delivering safe, exceptional guest experiences. Modernize your training, making them interactive, engaging, and compelling with tech tools like gamification, AI, and microlearning platforms. Make training an ongoing effort. Use tech tools not only for training new employees, but also to provide ongoing reminders and updates throughout their tenure. Understand the importance of proper onboarding, as 69% of employeesare more likely to stay with a company for three years if they were onboarded properly.
- Elevate safety, cleanliness, and quality protocols. While cleanliness has always been essential, the COVID pandemic escalated the need for consistent, meticulous cleanliness and sanitation. Now, brands need clearly defined cleanliness standards that include protocols for sanitizing not only kitchens and restrooms but also high-touch surfaces, like elevator buttons, doorknobs, gym equipment, etc. When leaders create protocols and operational standards, brands must ensure that every location follows them to ensure consistency and excellence across the enterprise