6 TED Talks to Spark Innovation

by | Jun 27, 2017

RizePoint TED talks

A strong business is built from a strong brand. The days of the traditional brick and mortar business model have since evolved in this era of the millennials, e-commerce, and a customer, customer, customer mentality. A strong business includes tenacious leaders, confident employees, returning customers, an authentic brand, and a transparent company culture.

To understand how to create a powerful brand, you could spend hours reading business books or browsing the internet. Instead, you can spend a few minutes gleaning insights from the world’s top marketers, researchers, and entrepreneurs. We found six TED talks to spark innovation as they discuss everything from building your tribe, to understanding the needs of your customer, to spaghetti sauce.

Seth Godin: The Tribes We Lead

Author and entrepreneur Seth Godin discusses how and why it is important to seek out the right people (or tribes) to build a successful business foundation. He highlights two key components: leadership and marketing. Godin argues that you must empower your employees to change the world.

Joseph Pine: What Consumers Want

Joseph Pine is an author, speaker, and consultant to Fortune 500 companies and small businesses. In this presentation, he focuses on the importance of balancing authentic and artificial experiences for consumers.

Malcom Gladwell: Choice, Happiness, and Spaghetti Sauce

If you have an appetite for business success, author Malcom Gladwell has tips on how you can discover important information about your customers, and ultimately, yourself as a leader. In his talk, Gladwell uses brands of spaghetti sauce to demonstrate the differences between choice and happiness.

Simon Sinek: How Great Leaders Inspire Action

All successful businesses need effective leaders. Author and speaker Simon Sinek argues that leaders can do more than just lead a company; he argues leaders can inspire and motivate. The catalyst of his argument is the golden circle and just one simple question.

Shawn Achor: The Happy Secret to Better Work

Can you be happy and succeed with your job? That is the question posed by speaker, psychologist, and CEO Shawn Achor. In his presentation, Achor discusses a “reversing the formula” for success and happiness. He argues that if leaders resolve to focus on the positive, it can lead to better performance and improved business metrics.

Bill Gross: The Single Biggest Reason Why Startups Succeed

Starting your own business involves a lot of risk. While some startups fail, others will succeed. Why are some startups more successful than others? Investor and philanthropist Bill Gross provides some insight from his own experiences. After measuring startups, he found there is one factor that leads to success.

Remember, there is no textbook way to build your brand; success is a melting pot of ideas and concepts you acquire through your professional journey. Effective business leaders who inspire employees and encourage transparency and integrity ultimately win with consumers. It takes years to create a strong brand but if you set realistic goals and deploy a Brand Experience Management platform, your business will undoubtedly succeed.

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