MISTAKES HAPPEN. BUT THE KEY TO SUCCESS IS TO MINIMIZE THESE MISTAKES AND MAXIMIZE ACCURACY.
We’ve all been there. We’re craving a particular chicken sandwich with spicy mayo from a nearby restaurant, and we order it to go. We get home and are devastated to discover that they sent us home with a cheeseburger instead. Now, we need to schlep back to the restaurant and wait for them to make our order correctly. It’s inconvenient and disappointing—and will make us less likely to order from this restaurant for our next takeout night.
Customers expect great food and service when they visit restaurants, and nothing turns them off like not getting what they ordered. In fact, incorrect orders are a top complaint, leaving customers frustrated and unsatisfied. In fact, one wrong order can prevent a customer from returning. And in this age of social media, one unhappy customer can spread scathing reviews across the Internet, which can damage customer loyalty, sales and, ultimately, your reputation.
Inaccuracy can also, unfortunately, lead to more waste (and related costs), as your team will need to trash the wrong order and remake it correctly. At a time of soaring inflation—when every dollar counts—this waste can really hurt your bottom line.