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How Arby’s Turned Stalled Sales into Brand Magic

How Arby’s Turned Stalled Sales into Brand Magic

In its inception in 1964, Arby’s banked on the idea of being a unique sandwich experience in an oversaturated burger joint market. The Raffel brothers used fast food speed to serve sliced roast beef sandwiches, perfected curly fries, and their own Horsey Sauce to “Inspire Smiles through Delicious Experiences.” Their vision and drive were clear, and the current 3,300 Arby’s franchises worldwide are the proof in the pudding.

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