Protecting your brand is a more fragile process than it used to be, and brand experience is more important than ever. Any poor customer experience that hits the headlines can mean huge losses to your reputation and your bottom line.
In its inception in 1964, Arby’s banked on the idea of being a unique sandwich experience in an oversaturated burger joint market. The Raffel brothers used fast food speed to serve sliced roast beef sandwiches, perfected curly fries, and their own Horsey Sauce to “Inspire Smiles through Delicious Experiences.” Their vision and drive were clear, and the current 3,300 Arby’s franchises worldwide are the proof in the pudding.
Risk management professionals cannot help their organizations succeed without a clear strategy to win, delight, and retain customers. Yet, too many companies remain reactive when it comes to mitigating the risks associated with customer-related experiences.
New investment capital will drive additional product innovation and market expansion October 22, 2014, St. George, UT—Steton announced today that it has partnered with Access Holdings, a private equity firm with offices in Baltimore and Toronto, in order to continue...
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