Fast Casual: Trends, Challenges & Best Practices for Compliance Managers
It will be many years before the food industry and consumers forget the story of Chipotle’s E. coli outbreak in 2016.
We know the external story: Chipotle was a pioneer in the fast casual market, offering fast, fresh, and locally sourced food. The consumer demand and response were so great that the company grew very quickly — Chipotle moved into new markets, grew their customer base, and hired new employees by the scores.
And then a massive E. coli outbreak across 11 states nearly toppled the company and all 2,000 locations. They spent at least $50 million in the first quarter of 2016 alone on a massive marketing campaign to attempt to win customers back and reverse brand damage.
The internal story at Chipotle boils down to one thing: they weren’t prepared. Their operations grew faster than their internal planning, so they didn’t have internal disaster recovery plans, customer communication plans, or variability in their supply chain.
If you’re building, refining, or strengthening internal food safety and risk mitigation strategies, join Walt Murray, a food safety and risk expert at PinPoint Services, Dean Wiltse, CEO and RizePoint, for the live webinar: “Fast Casual: Trends, Challenges & Best Practices for Compliance Managers,” hosted by Food Safety Tech on March 26, 2020.
In this the live webinar, you’ll learn:
- Why top-down Food Safety Culture should be a priority
- Proven strategies for mitigating fresh-prepared food safety risks
- Best practices for c-suite to help mitigate risk and meet customer expectations at the store level
What: Live Webinar — “Fast Casual: Trends, Challenges & Best Practices for Compliance Managers”
When: March 26, 2020, from 12:00 p.m. to 1:00 p.m. EDT