Improve Your Brand’s Reputation by Setting the Right Corporate Values
Corporate culture affects every aspect of your business. If you focus on improving this culture, your employees will reward you by putting passion into their work, limiting employee turnover, and increasing their productivity. You can use this corporate culture to improve quality management outcomes, helping you deliver the best products and services to your customers. This will lead to better sales, great PR, and a corporate culture you can be proud of.
How Corporate Culture Informs Your Entire Business
Regardless of what your company wants to achieve, it all starts with the right corporate culture. The culture behind your business will affect just about every decision you make, from workplace conditions to social media and the suppliers you choose to work with. Remember that old saying, “the fish rots at the head”? The same is true of any company. CEOs and managers need to lead by example, showing employees how decisions are made first-hand.
Your employees will internalize this behavior and use it to inform their own decisions at the office, including how they spend their time and how they interact with customers and clients. That’s why you need to start your employees off on the right foot by showing them what you want your company to look like.
If you start your company off on the wrong foot by encouraging negative behavior, it’s bound to lead to an unhealthy corporate culture that affects every aspect of your business. You might send out the wrong message on social media, lose client bookings, or come under scrutiny for selling poorly made products or hurting the environment. This will lead to bad PR, lower sales, and a toxic corporate culture.
Corporate culture also affects the way you and your team manage your quality processes. Your employees will look to the corporate culture when analyzing your products and services, including quality assurance, quality control, supplier quality management, location management, and more. A strong company culture that values people, quality, and sustainability will empower managers and workers to take action and build stronger processes.
2 Companies Using Their Corporate Culture to Their Advantage
Two companies have recently made waves in the business world for their commitment to corporate social responsibility (CSR). Both Patagonia, the outdoor apparel manufacturer, and Zappos, the online retailer, have invested in a positive workplace culture that’s driving results in more ways than one.
Patagonia is investing in CSR by offering free daycare services at its corporate offices in Venture, California and Reno, Nevada. This helps its employees focus on the task at hand, knowing their children are being taken care of while they’re at the office. This has also led to a wave of positive PR stories for the company, helping them earn a unique competitive edge within their markets. The company can attract top-tier talent with ease, which helps drive the company to success.
Zappos has also transformed its corporate culture in recent years by focusing on ten core values. These values range from delivering exceptional customer service to creating “a little weirdness” in the workplace and building open and honest relationships with communication. Zappos believes that positive PR all starts with positive HR. The company’s human resources team has made these core values an integral part of the hiring and training experience. Employees are reminded of these values almost everywhere they go. This way, everyone is on the same page and working towards the same goals without trying to one-up each other.
How to Make the Most of Your Corporate Culture
Based on these examples of corporate excellence, it’s clear that corporate culture starts at the top. As a business leader, it’s up to you to create and reinforce company culture. To begin, ask your human resources team to establish a list of values and share these with your employees.
Make a special effort with potential new hires to ensure they understand will and commit to company values before joining the team. These values may include adhering to rigorous processes, treating coworkers with respect, caring for the environment, and giving back to the local community and non-profit intuitions.